Privacy Policy

1) Introduction and scope

Lofezhalam is an informational website focused on kitchen renovation and practical home upgrades for homeowners. This policy applies to personal data processed through our website, including when you browse pages, accept or reject cookies, or contact us using forms or email.

For clarity, “personal data” means information that identifies you directly or can reasonably be linked to you. “Processing” includes collecting, storing, using, disclosing, and deleting data. This site is not directed to children and is designed for general audiences, particularly homeowners seeking practical planning guidance.

If you have questions about this policy or want to exercise privacy rights, email [email protected]. For general inquiries about content, use Contact.

2) Personal data we collect

We collect a limited set of data so the site can function, remain secure, and so we can respond to messages. The categories below describe the data we may process.

2.1 Data you provide directly

• Full name (for example, when you submit the inquiry form).
• Email address (so we can reply to your message).
• Phone number (only if you choose to include it in your message email; our form does not require it).
• Message content (your renovation question, measurements, and any details you type into the form).

2.2 Data collected automatically

• IP address and approximate location derived from it (city or region level).
• Device and browser information such as operating system, browser type, screen size, language settings, and referral source.
• Usage data such as pages viewed, time on page, and interactions (collected through cookies and analytics where enabled).
• Server logs that may include request time, requested URL, response status, and user agent string.

2.3 Cookies and similar technologies

We use cookies and similar technologies to remember preferences (including cookie choices) and to understand how visitors use the site. Details are provided in the Cookies section below.

3) How we collect data

We collect data using methods that are common for informational websites. The method depends on how you interact with the site.

• Web forms: If you use the inquiry form on Contact, we receive the data you submit (name, email, topic, message).
• Email communications: If you email us, we process the information in the email to respond and keep basic correspondence records.
• Cookies and local storage: We store your cookie preference choice using browser storage so we do not repeatedly prompt you.
• Server logs: Our hosting infrastructure automatically records requests for security and operational troubleshooting.
• Analytics tools: Where enabled, we may use Google Analytics 4 to produce aggregated reports about site usage. This is intended to help us improve content structure and readability.
• Marketing pixels: If we use a marketing pixel (such as Meta Pixel) for retargeting, it will only be activated where required by law and consistent with your cookie choices.

We do not ask for sensitive personal data (such as health, financial, political, or biometric information). Please do not include sensitive details in messages.

4) Legal bases for processing (GDPR Article 6)

If you are located in the UK or European Economic Area, we process personal data under the following legal bases depending on the context. If you are outside these regions, similar principles may apply under local law.

Data category	Purpose	Legal basis
Inquiry form data (name, email, message)	Respond to your request and provide support about site content	Contract or pre-contract steps (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f))
Email correspondence	Answer questions, keep a record of communications	Legitimate interests (Art. 6(1)(f))
Cookie preference choice	Store your cookie settings so we respect your choices	Consent (Art. 6(1)(a)) for non-essential cookies; legitimate interests (Art. 6(1)(f)) for strictly necessary preference storage where permitted
Analytics and usage data (where enabled)	Measure and improve site performance and content usefulness	Consent (Art. 6(1)(a)) where required for analytics cookies; legitimate interests (Art. 6(1)(f)) where lawful and configured to minimize impact
Server logs and security data	Detect abuse, maintain availability, prevent fraud and attacks	Legitimate interests (Art. 6(1)(f)) and legal obligations (Art. 6(1)(c)) where applicable

Where we rely on consent, you may withdraw consent at any time by changing cookie preferences (see Cookies section) or by contacting us. Withdrawal does not affect processing carried out before withdrawal.

6) Retention periods

We retain personal data only as long as needed for the purposes described in this policy. Retention periods may be adjusted if required to comply with law, resolve disputes, or enforce agreements.

• Form submissions: retained for up to 2 years from the last interaction, unless you request deletion earlier.
• Email correspondence: retained for up to 2 years from the last email in the thread, unless a longer period is required for legal reasons.
• Analytics data (Google Analytics 4): retained for 14 months (configured retention period) where enabled.
• Cookie consent record in browser storage: stored on your device until you clear your browser storage or change your choice.
• Server logs: retained for up to 90 days for security monitoring and troubleshooting, unless a longer period is needed to investigate abuse.

When retention ends, we delete or anonymize data so it can no longer reasonably be used to identify you.

7) How we share data (processors and third parties)

We share personal data only with service providers that help us operate the site and communicate with visitors. These providers act as processors under appropriate contracts and are permitted to use data only to provide services to us.

• Hosting and infrastructure providers: to host website files and maintain site availability.
• Email service providers: to receive and respond to messages and maintain secure communication.
• Analytics providers: Google Analytics 4, where enabled, to provide aggregated usage reporting.
• Advertising and measurement providers: if used (for example, Meta Pixel), for measuring ad performance and showing relevant reminders, subject to cookie settings and legal requirements.

We do not sell personal data. We do not share personal data with third parties for their own independent marketing purposes.

8) International data transfers

Lofezhalam Ltd is based in the United States. If you access the site from the UK, EEA, or Switzerland, your data may be processed in the United States and other countries where our service providers operate. Some of these countries may not offer the same level of data protection as your home jurisdiction.

Where required, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) and, where applicable, adequacy decisions or equivalent safeguards. We also seek to minimize transfer impacts by limiting data collected and using privacy-friendly configurations where possible.

10) Cookie policy

Cookies are small text files stored on your device. We use them to help the site work, remember choices, and (where enabled) understand how visitors use the site. You can manage cookies through our cookie banner and through your browser settings.

10.1 Cookie categories we use

• Strictly necessary cookies: required for basic functionality and security, including remembering cookie preferences.
• Analytics cookies: help us understand traffic and page performance in aggregate (for example, Google Analytics 4).
• Marketing cookies: used for advertising measurement and retargeting where enabled (for example, a Meta Pixel), subject to consent where required.

10.2 Typical cookie durations

Cookie lifetimes vary based on the tool and configuration. Common durations include:

• Preference cookies: up to 12 months, or until you clear them.
• Analytics cookies:
• Marketing cookies:

10.3 How to manage cookies

• Cookie banner: use Accept or Reject to set your preference. Your choice is stored on your device.
• Browser settings: you can block or delete cookies in your browser, including existing cookies.
• Device controls: some devices offer additional privacy controls that limit ad tracking.

If you reject cookies, some non-essential analytics features may not work, but the core informational content of the site remains available.

11) Children’s privacy

This website is not directed at children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided personal data to us, contact [email protected] so we can take appropriate steps to delete the information.

13) Contact (privacy)

Data Controller: Lofezhalam Ltd
Address: 350 Fifth Avenue, New York, NY 10118, United States
Privacy email: [email protected]

If you want to request access, deletion, or correction of data, email the privacy address above with the subject line “Privacy Request” and include the email address you used to contact us. We will respond as required by applicable law.